Home - Sirens Spirits Group

Women-Led Spirits, Curated for Discovery

Explore a collection of spirits, cocktail ingredients, and stories from the women shaping what’s next.

THE WOMEN-LED SPIRITS MARKETPLACE IS HERE

Queen Bee Distilling

Doc Brown Distilling

Catoctin Creek Distilling

As Above, So Below Distilling

Shop a curated collection of distinctive spirits, cocktail ingredients, gift boxes, limited releases, and products from women-owned and women-led brands.

SHOP THE MARKETPLACE

MEET THE BRANDS

THE FUTURE OF SPIRITS IS COLLABORATIVE

The spirits industry wasn’t designed for women founders to win easily. Distribution is complex. Marketing is expensive. Access is gatekept. We built Sirens to change that. The Sirens Spirits Group is a collective of women-led spirits brands aligned around one mission: expand faster, operate smarter, and amplify impact through shared infrastructure and strategic collaboration. We leverage collective power to reduce cost, increase visibility, and open doors that are often closed to independent brands.

THE SIRENS

Sailor Guevara

Founder
Contact Sailor

Sailor's Bio

With over 20 years of experience in distribution strategy, brand ambassadorship, and multi-state market management, Sailor Guevara understands how this industry actually moves.

She’s worked inside the system.
Now she’s redesigning it. Sirens was built to give women founders leverage — not just encouragement.

Join us as we redefine the spirits landscape and empower women entrepreneurs to thrive in this vibrant industry.

Cary Ann Fuller

VP of National Market Development
Contact Cary Ann

Cary Ann's Bio

Cary Ann Fuller brings over 25 years of spirits and hospitality expertise to Sirens, with a distinguished career spanning brand management, education, sales support, and immersive trade and consumer experiences. Her background encompasses distribution strategy, event curation, and guest experience, all driven by her belief that small brands and underrepresented voices deserve a larger platform. Throughout her career, Cary Ann has created meaningful brand touchpoints, strengthened portfolio presence, and helped thoughtful spirits connect with the right audiences in lasting ways. She holds Executive Bourbon Steward, Establishment, and Instructor certifications from the Stave & Thief Society, is a Certified Specialist of Spirits through the Society of Wine Educators, and is pursuing WSET Level 3 Spirits. Cary Ann is excited to be part of the leadership team at Sirens Spirits Group.

Callie Brevelle

Digital Media Director
Contact Callie

Callie's Bio

Callie Brevelle is a marketing professional and content creator with more than a decade of experience helping brands grow through strategic storytelling, digital marketing, and creative content. Through her work with the Sirens Spirits Group, she partners with beverage brands to build engaged communities, strengthen brand identities, and create content that drives connection, sales, and growth.

MEET THE BRANDS

Amy & Paige

Owners
Doc Brown Distilling

Jamie Hunt

Owner
Fast Penny Spirits

Kim & Catharine

Owners
Queen Bee Distilling

Caley Shoemaker

Co-Founder
As Above, So Below Distillery

Hilary Mann

Co-Founder
Up North Distilling

Good Deeds Spirits

Not-For-Profit Brand
Sailor Guevara | Executive Director

Becky Harris

Co-Founder and Chief Distiller
Catoctin Creek Distilling

Venise & Belinda

Owners
The Simple Goodness Sisters

Megan Campbell

Partner - COO & Head Distiller
Montanya Rum

"I think what makes this very cool is the idea that Sirens is not a supplier house, but rather a coop option for small, independently owned brands." — Caley Shoemaker, Co-Founder of As Above, So Below Distillery

One Marketplace. Zero Gatekeeping.

The Sirens Spirits Marketplace consolidates the entire portfolio into a single, seamless purchasing experience. In partnership with our eCommerce partner, we eliminate unnecessary fees and friction — making it easier for consumers to discover and buy women-led spirits.

One destination. Every Siren.

We Don’t Build Alone.

We are redefining the spirits industry by building a women-led portfolio powered by strategic partnerships. Our mission is fueled by aligned disruptors and industry experts who are committed to breaking barriers and reshaping how growth happens. Through our curated network — from contract distilling with the women-led As Above, So Below Distillery, where brands can share freight and reduce COGS, to creative collaborations with top-tier designers and brand strategists — we unlock premium resources at a fraction of the traditional cost. This collaborative infrastructure gives portfolio members a competitive edge, lowers operational burden, expands access, and accelerates the path to scalable, sustainable growth.

JOIN THE PORTFOLIO

What You Get When You Join

You gain access to premium strategy and execution at a fraction of the traditional cost — without sacrificing control of your brand.

01 — Fractional Digital Advertising

Why spend $600 alone when you can move markets together?

We aggregate ad spend across portfolio brands to secure premium placements and maximize reach — while lowering individual investment. Smarter spend. Bigger impact.

02 — Social Amplification That Converts

Cocktail campaigns. Founder features. Cross-brand storytelling.

We drive intentional traffic to the Sirens Marketplace and distribution partners, strengthening every brand in the portfolio through unified visibility.
Visibility is power. Shared visibility is leverage.

03 — In-Market Execution

Sales representation. Activations. Distributor relationships. Market management.

We don’t just talk strategy — we execute it.

04 — Public Relations With Teeth

We craft bold, intentional narratives and pitch them strategically. Media access shouldn’t be reserved for the biggest budgets. Through collective positioning, we amplify stories that deserve attention.

Ready to Scale With Leverage?

If you’re a women-led spirits brand serious about distribution, growth, and visibility — Sirens was built for you. This isn’t passive membership. This is active momentum. We are building a portfolio that commands attention, secures placement, and moves product.

Apply if you’re ready to:

• Expand into new markets
• Lower operational cost
• Amplify your voice
• Build alongside other powerful founders