BRAND
PARTNERSHIPS

Greater Visibility for
Women-Owned Spirits Brands

The Sirens Spirits Marketplace brings products from across our portfolio together in one convenient shopping destination. Consumers can discover craft whiskey, rum, gin, vodka, amaro, liqueurs, cocktail ingredients, gift collections, and other distinctive products created by independent women-owned and women-led brands. By connecting portfolio storytelling with a centralized marketplace, Sirens helps make each founder and product easier to discover, understand, and support. One destination. Every Siren.

CHECK OUT THE MARKETPLACE

MEET THE WOMEN BEHIND
THE SIRENS SPIRIT GROUP

The Sirens leadership team brings decades of experience in spirits distribution, brand development, market strategy, hospitality, education, storytelling, and digital marketing. Together, they are working to expand opportunities for women-owned spirits brands while helping consumers discover the founders and products moving the industry forward.

Sailor-headshot-600

Sailor Guevara

Founder

CONNECT WITH SAILOR

callie

Callie Brevelle

VP of Marketing

CONNECT WITH CALLIE

A Collaborative Approach to
Spirits Brand Growth

Independent spirits brands often face the same challenges as much larger companies—but without the same budgets, teams, distribution networks, or access to industry resources. Sirens was created to provide a more collaborative path forward. We bring portfolio brands together around shared visibility, strategic relationships, marketing opportunities, consumer experiences, marketplace exposure, and industry expertise.

This collective approach allows each company to benefit from the strength of a broader portfolio without losing control of its individual brand. Sirens is not a traditional supplier house, advertising agency, or distributor. It is a collaborative spirits portfolio designed to help women-led brands build stronger connections with consumers, trade professionals, retailers, and industry partners.

Strategic Partnerships Across
the Spirits Industry

Sustainable brand growth requires more than a strong product. It requires trusted relationships, specialized expertise, consistent visibility, and opportunities to connect with the right audiences.

Sirens works alongside distilling, distribution, retail, hospitality, marketing, media, creative, and event partners who believe independent women-led spirits brands deserve greater access and recognition.

Our collaborative network can help create opportunities for:

• Shared production and operational resources
• Brand strategy and creative development
• Digital marketing and advertising
• Consumer tastings and events
• Retail and hospitality introductions
• Marketplace promotion
• Founder and product storytelling
• Trade education and industry visibility

These relationships allow portfolio brands to access resources and opportunities that may be difficult or expensive to pursue independently.

Strategic Support for
Independent Spirits Brands

Sirens helps portfolio brands strengthen visibility, reach new audiences, and participate in collaborative opportunities while remaining independently owned and operated. Support is shaped around the needs, goals, market readiness, and available opportunities for each brand.

01 — COLLABORATIVE DIGITAL ADVERTISING

Independent spirits brands often have limited digital advertising budgets, making it difficult to compete with large suppliers and established national companies.

Sirens creates opportunities for portfolio brands to participate in collaborative advertising campaigns that combine audiences, content, and resources.

This shared approach can help brands:

• Reach new consumers
• Promote marketplace products
• Support seasonal campaigns
•Introduce new releases
• Increase brand recognition
• Benefit from portfolio-wide visibility

Instead of every brand working in isolation, collaborative campaigns allow the portfolio to create a broader and more consistent digital presence.

Shared investment. Expanded reach. Stronger visibility.

02 — SOCIAL MEDIA AND BRAND STORYTELLING

Consumers want to know more than what is inside a bottle. They want to understand who created it, how it was made, and why the brand exists.

Sirens helps amplify the stories behind its women-owned and women-led spirits brands through:

• Founder profiles
• Product features
• Cocktail recipes
• Educational content
• Collaborative social campaigns
• New-release announcements
• Event coverage
• Cross-brand storytelling

These stories help people form meaningful connections with the founders, products, and values behind each brand.

Visibility introduces the product. Storytelling gives people a reason to remember it.

03 — In-Market Execution

Strong spirits brands grow through relationships.

Sirens creates and supports opportunities for portfolio members to connect with consumers, retailers, hospitality professionals, distributors, media, and other members of the spirits trade.

Depending on the brand and market, these opportunities may include:

• Consumer tastings
• Retail activations
• Festivals and trade events
• Cocktail features
• Educational programming
• Hospitality introductions
• Distributor conversations
• Collaborative portfolio events
• Market-specific brand representation

Our goal is not simply to talk about strategy. It is to help create meaningful experiences that introduce products to the people most likely to appreciate and support them.

04 — PUBLIC RELATIONS AND EARNED MEDIA

Independent brands often have compelling stories but lack the time, relationships, or resources required to communicate them consistently.

Sirens helps identify and develop stories that can support media outreach, founder visibility, product awareness, and broader industry recognition.

Potential story angles may include:

• Women in distilling and spirits leadership
• Founder and company profiles
• New product releases
•Awards and industry recognition
• Sustainability and responsible production
• Community impact
• Collaborative initiatives
• Emerging spirits categories
• Industry education and advocacy

Through collective positioning, Sirens helps bring greater attention to founders and products that deserve to be discovered.

INTERESTED IN BECOMING PART
OF THE SIRENS PORTFOLIO?

Women-owned and women-led distilleries, spirits companies, and beverage brands interested in future partnership opportunities are invited to join our interest list. Submitting your information is not a formal application and does not guarantee acceptance into the portfolio. It allows the Sirens team to learn more about your brand and contact you when future partnership conversations reopen.

CONTACT THE SIRENS